AD REDESIGN

Ads use persuasive text, image and appealing ideas to convince you to buy something. I took an advertisement promoting Pop Tarts, saying they were baked with real fruit and I turned the message upside down. The ad is set as a child’s picnic play set and the message now says: “baked with fake fruit”, using Pop Tart cut letters in bright colors. These are on a plate which  is on a picnic  tablecloth, next to the plate, on the top part there are some fake play set fruits in very bright and fake colors. On the right top corner is the Pop Tarts logo. On the bottom, a phrase says: “100% fake fruit in every Pop Tart”.

 

There is a contrast of different textures and layers: the picnic cloth, the metal cutlery, the plastic fruit and the Pop Tart letters, each positioned on top of the other. The saturation and brightness of the colors in the piece are emphasized, to bring attention to how fake and full of dyes Pop Tarts really are. It doesn’t have much symmetrical balance; most of the action is going on in the top part, where the fruit and the logo are positioned and where most of the emphasis is. The whole ad comes together to create a sense of unity.

The original message of this piece is meant to influence consumers to buy Pop Tarts, but now it warns people of the unhealthiness and artificialness of this product. The meaning of it is fakeness, it is meant to show that Pop Tarts have a lot of chemicals, dyes and artificial flavoring that make them really unhealthy. The elements work really well to show this meaning, as the plastic fruit give a sense of artificialness, and the environment of a kid’s make believe game does too. What this photograph says about me is that I am not fooled by what these companies may say, that only by seeing the appearance of these products and simply looking at the ingredient list, I can see that they are very unhealthy. I get concerned when these ads advertise that their products have real fruit, because then, what would they use instead of real fruit? Fake fruit?